CANAL+ and Netflix have joined forces to revolutionize entertainment across 24 Francophone African countries. This groundbreaking partnership marks a significant milestone in the realm of streaming services. The collaboration not only boosts CANAL+’s standing as a premier content aggregator but also signifies Netflix’s strategic endeavor to deepen its roots in Africa, especially amidst escalating subscription costs.
The amalgamation of these two entertainment powerhouses underscores Africa’s escalating influence in the global streaming arena. By spanning across diverse Francophone African nations, this partnership paves the way for an unparalleled viewing experience for millions of subscribers in Sub-Saharan Africa. Starting from July, viewers can seamlessly access a plethora of Netflix content through their existing CANAL+ subscriptions, unlocking a treasure trove of globally acclaimed series like “Stranger Things,” “La Casa de Papel,” and “Lupin
” intertwined with local African productions such as “
Blood & Water,”
“Young Famous and African,”
“Unseen,” “King of Boys,” “Anikulapo,” “Blood Sisters” and “Kings of Joburg.
”
In a statement resonating excitement and optimism, Pascale Chabert, Chief Content Acquisition Officer of CANAL+, expressed, “A few years after our distribution agreement in France and Poland, I am delighted to extend our historic partnership with Netflix to Africa. Our millions of African subscribers will benefit from a unique offer, bringing together the best of CANAL+ and Netflix content in a joint package.”
This extension solidifies CANAL+’s distinctive super-aggregation model beyond Europe’s borders.
The alliance serves as a strategic avenue for Netflix to delve deeper into the heartlands of the African market despite economic adversities and recent subscription price hikes in key countries like Nigeria and South Africa. Emma Lloyd, Vice President Partnerships EMEA at Netflix conveyed her enthusiasm stating that they are thrilled about broadening their collaboration with CANAL+, which will enable them to connect with even more audiences across French-speaking African nations.
Netflix’s commitment towards nurturing African talent is evident through substantial investments amounting to $175 million between 2016-2022 across the continent. Noteworthy collaborations with prominent African creators like Kunle Afolayan from Nigeria showcase their dedication towards crafting original content that resonates locally while making waves globally.
This strategic partnership not only accentuates CANAL+’s dominance as an entertainment hub but also mirrors the burgeoning role played by Africa within the global streaming landscape. With rising internet penetration rates coupled with a vibrant youthful demographic, Africa emerges as a promising market for streaming platforms striving to captivate audiences with compelling content offerings.
As competition burgeons with new entrants like MTN’s forthcoming streaming platform entering the fray, the collaboration between CANAL+ and Netflix stands out as an astute move aimed at addressing the evolving entertainment preferences of African viewers by blending global sensations alongside indigenous creations on easily accessible platforms.
The CANAL+-Netflix synergy signifies more than just an alliance; it embodies an era where entertainment transcends boundaries to create an immersive viewing experience that resonates deeply with diverse audiences across Francophone Africa.
