In a momentous occasion at the 16th Africa Beacon of ICT (BoICT) Awards in Lagos on May 24, 2025, Infinix Nigeria was crowned as the
“User-Friendly Smartphone Brand of the Year.”
This prestigious recognition signifies more than just an accolade; it marks a significant milestone for Infinix’s dedication to innovation, intuitive design, and affordable pricing tailored to Africa’s burgeoning youth demographic.
The award underscores Infinix’s unwavering commitment to staying at the forefront of technological advancements while prioritizing user experience. Yemisi Ode, Marketing Communications & PR Manager at Infinix Nigeria, shared her thoughts on this achievement by stating,
“This award reaffirms our mission to empower today’s youth with devices that blend cutting-edge innovation and everyday usability. Our devices are designed to elevate the lifestyle and creativity of our users.”
One key aspect that sets Infinix apart is its ability to offer high-performance smartphones at competitive prices without compromising on quality or features. The recently launched Infinix NOTE 50 Series stands as a testament to this commitment. Through a harmonious blend of top-tier materials like the ArmorAlloy™ metal frame and advanced One-Tap AI functions, the NOTE 50 Series redefines mid-range smartphones by introducing flagship-level design elements and intelligent capabilities.
Furthermore, with products like the Infinix Note 50 Pro catering specifically to the needs of remote workers in today’s dynamic environment, Infinix has positioned itself as a brand that anticipates and addresses evolving consumer trends effectively. By launching innovative solutions such as AI Buds with real-time translation capabilities on platforms like Indiegogo, Infinix continues to push boundaries in enhancing user experiences beyond traditional smartphone functionalities.
Celebrating five consecutive quarters of positive year-over-year growth in global smartphone shipments with an impressive 18.8% increase in Q2 2024 exemplifies Infinix’s sustained momentum in delivering value-driven technology solutions worldwide. This achievement not only underscores its market competitiveness but also highlights its ability to resonate with diverse consumer segments seeking reliable yet affordable mobile devices.
The BoICT Awards serve as a platform curated by Communications Week Media Limited to honor trailblazers driving digital transformation and excellence within Africa’s ICT landscape. Ken Nwogbo, Founder and Editor-in-Chief of Communications Week, emphasized that these awards aim not only to acknowledge past accomplishments but also inspire continuous innovation across the industry.
By embodying its brand essence – “The Future Is Now” – Infinix remains dedicated to empowering users towards leading smartly connected lives through their array of innovative offerings. As users increasingly seek seamless integration between technology and daily life activities, brands like Infinix play a pivotal role in bridging this gap by providing accessible yet sophisticated tech solutions tailored for modern lifestyles.
In conclusion, Infinix’s latest triumph underscores its position as an industry leader committed not only to meeting but exceeding consumer expectations through relentless innovation and user-centric design principles. As they continue along this trajectory of success and growth, one thing remains certain – for users seeking cutting-edge technology at affordable prices without compromising on quality or style – choosing an Infinix device ensures both functionality and flair seamlessly integrated into their daily lives.
