From the ashes of a collapsed supermarket rose a visionary—Zubby Gabriel, the Founder and Creative Director of ZedX Original. His story is one of resilience, reinvention, and unwavering belief in the power of storytelling.
Nzube “Zubby
” Gabriel’s path to success was anything but conventional. Before establishing himself as a creative force in Abuja, he navigated the bustling streets of Onitsha, honing his business acumen through gritty firsthand experiences. His journey took an unexpected turn when he graced the stage of Maltina Dance Hall in 2009, sparking the inception of BlueBerry Dance Academy and igniting his passion for creation.
However, life threw him a curveball when his supermarket venture in Gwarinpa crumbled before his eyes in 2017. Despite facing adversity and uncertainty, Zubby found solace in a simple purchase—a camera. Through the lens, he discovered his true calling: storytelling. As he reflects on that pivotal moment, Zubby shares, “
I wasn’t just taking pictures; I was telling stories.
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This revelation birthed a profound mantra that would shape his future endeavors—”
A Bad Image is Bad Business.
” In 2024, ZedX Original emerged as more than just a media production company; it became a movement—a haven for creatives known as the ZedIcons who are dedicated to reshaping narratives and redefining industry standards.
Operating from Abuja’s vibrant landscape, ZedX Original has swiftly made its mark by crafting compelling visual campaigns for emerging fashion brands and partnering with NGOs such as Heifer International. Beyond creating content, ZedX serves as an incubator where aspiring photographers, videographers, and digital marketers gather weekly for Mind Mesh sessions to enhance their skills.
Emphasizing collaboration over competition, Zubby asserts that ZedX is not merely a studio equipped with cutting-edge technology but rather a collaborative platform where innovation thrives. He envisions an ecosystem where creatives synergize with brands to drive impactful change within the cultural landscape.
In Nigeria’s burgeoning creative economy, mentorship and professional development remain elusive for many up-and-coming talents. Zubby’s narrative—from hustler to entrepreneur—embodies the perseverance and adaptability essential for navigating this dynamic industry successfully.
For brands seeking guidance on effective image strategy or aspiring creatives yearning for inspiration amidst setbacks, Zubby’s story serves as both motivation and roadmap for leveraging failure as a catalyst for growth.
Looking ahead, ZedX Original is poised to expand its reach through initiatives such as enhancing its studio rental program and launching immersive training bootcamps tailored for busy professionals eager to delve into creative pursuits.
As Zubby Gabriel aptly summarizes his mission: “
We create with purpose—shaping narratives… fuelling brands that are here to shift culture.” Whether you’re a storyteller searching for community or a brand ready to transform its image trajectory positively—ZedX Original welcomes you with open arms ready to craft your narrative beautifully.
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